Jewelers of America Certification Promotes Consumer Confidence This Holiday Season

133 Professionals Have Been Certified in Sales, Management and Bench This Year

November 19, 2015, New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has certified 133 professionals in the areas of JA Sales, Management and Bench Professional Certification this year. Ahead of the critical holiday selling season, these prestigious certifications help differentiate the retail store from competitors and enhance fine jewelry customers’ trust in the jewelry professional. Open to all jewelry professionals, certification can also advance the careers of jewelry sales associates, managers and bench jewelers.

“JA Professional Certification helps raise the bar when it comes to professionalism in the jewelry industry,” says Susan Posnock, JA Director of Public Affairs & Education. “JA certification programs promote consumer confidence by validating an individual’s talent, knowledge and jewelry proficiency to consumers seeking trustworthy jewelers.”

The Jewelers of America Professional Sales and Management Certification program establishes national standards with two-hour exams that evaluate the proficiency of jewelry professionals at two levels. There is no studying required for the exams in both jewelry sales and management – the certification attests to the existing expertise of the sales or management professional. 

“BC Clark has made a commitment to education, and having the most professional staff in our region.  Jewelers of America is a big part of that,” says Coleman Clark, President, B.C. Clark Jewelers, Oklahoma City, OK.  “We are proud to have 23 different staff members that hold JA Professional Certifications.” 

In addition to sales and management certification, Jewelers of America developed the Bench Professional Certification program in 1997 to validate and promote the status and expertise of jewelry arts professionals. The nationally-recognized certification – offered at four levels – validates and promotes the status of bench jewelry professionals. It gives customers confidence in the ability of a certified bench jeweler to provide quality jewelry repairs and custom work. 

Jewelers of America established the Professional Certification program in the late 1990s through an industry task force, including representatives from all types of retail jewelry stores nationwide, with the goal of raising the level of professionalism throughout the jewelry industry. Jewelry professionals who successfully complete the nationally-recognized certification program receive acknowledgment from Jewelers of America that enhances their standing among colleagues and consumers. 

For more information on the Jewelers of America Professional Certification program, please visit or contact Jewelers of America at 800-223-0673 extensions 8007. 

About Jewelers of America: 
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry retail marketplace, with the primary purpose of improving consumer confidence in the jewelry industry. Visit  for more information.