Jewelers of America Produces Top Education Track at JA New York

The JA New York keynote to focus on millennial marketing and JA to host jewelry previews & more 

July 21, 2015, New York, NY – Jewelers of America (JA), the leading jewelry association for businesses serving the fine jewelry marketplace, is producing two days of free seminars during the JA New York Show with a keynote presentation on millennial marketing by Ben Smithee, Chief Strategy Officer, RELEVENTS Strategic Advisor, Spych Market Analytics, RELEVENTS & Spych Market Analytics.

“I can’t wait to speak to the JA New York audience about the changing face of retail, consumerism, and marketing! The millennial consumer is creating an impact greater than any previous generation - when it comes to brand advocacy, commerce, and luxury,” explains Smithee. “In addition, the millennial’s impact on the Gen X/Boomer generation is equally as important. The face of retail, ecommerce and marketing is rapidly changing and creating new opportunities for the jewelry industry.”

Promoted as “Breakfast with Ben,” with complimentary continental breakfast, “Understanding Millennial Consumers” will give JA New York attendees the keys to millennial marketing success and the starting points for success with this extremely important consumer segment. The seminar takes place Monday, July 27, at 10:00AM in JA New York Education Center and is sponsored by Synchrony Financial. It is one of many excellent industry seminars during the two-day JA Education Program, held July 26-27, at JA New York, including seminars by JA Directors Amanda Gizzi and Matthew Tratner on jewelry trends and profit strategies. Participants leave with a clearer understanding of the present state of the jewelry industry and how to grow their businesses and careers. The full schedule can be searched here:

“We are proud to partner with Jewelers of America in providing a robust education agenda, as well as exceptional keynote speakers. The topics covered in the panels, lectures and presentations at the upcoming Summer show are certain to resonate with both exhibitors and attendees and we're so thrilled to be able to offer these important resources to our community,” says Drew Lawsky, Group Show Director, JA New York Shows.

Wear One Cocktail Party
On Sunday, July 26, 6:00-8:00PM, Jewelers of America is hosting, in collaboration with JA New York, a cocktail party unlike any other for JA Members and JA New York’s VIP Buyers. “Wear One” is a festive celebration of jewelry and the inspiration behind beautiful collections. Over cocktails and bites at Casa Nonna Restaurant, invite-only attendees can view select designers wearing their favorite pieces and hear about their design inspiration. The participating designers include: Drukker Designs, Laurence Bruyninckx, Leo Ingwer, Lika Behar, Orlanda Olsen, TAKAT and ZAIKEN. Wear One is sponsored by Synchrony Financial and United Precious Metal Refining.

Trend Display and Other JA Events
JA New York attendees should stop by JA Booth #2170 to view a selection of the top trends for 2016 defined by TRENDVISION Jewellery + Forecasting. A sample of jewelry from Jewelers of America supplier members will bring the trends to life. The TRENDVISION Jewellery + Forecasting book will be available for purchase. 
JA is also offering its members a Buyer Discount at JA New York. Jewelry retail staff can also register and take exams for JA’s renowned Professional Certification in Sales and Management during the show.

For information online, visit

About Jewelers of America: 
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace, with the primary purpose of improving consumer confidence in the jewelry industry. Visit for more information.