RESPONSIBLE BUSINESS PRACTICES

The success of the jewelry industry depends on the confidence and trust of fine jewelry consumers. Jewelers of America has been on the forefront of efforts to improve and protect the reputation of the industry and the integrity of the supply chain, and works hard to protect and promote the reputation of its members.


CODE OF PROFESSIONAL PRACTICES

As a retail jewelry professional, you have a responsibility to maintain the trust of consumers — and your business partners — through your high professional practices, detailed in JA’s Code of Professional Practices.

DIAMONDS

Use JA's guidance materials to create policy statements and train staff how to positively educate consumers and media about this high-profile issue.

GOLD

Use JA's guidance materials to create policy statements and train staff to discuss responsible gold issues, like minerals from eastern DRC, with consumers and media.

COLORED GEMSTONES

Prepare yourself and your staff to discuss issues — such as treatment disclosure, Burmese gems and coral conservancy — that could damage your business if not properly addressed.

SYNTHETIC DIAMONDS

Learn about synthetic diamonds and Jewelers of America's current position on man-made gems.

New Diamond Source Warranty Protocol

The new Diamond Source Warranty Protocol, a voluntary inventory management tool, can empower companies in their ethical sourcing decisions. It’s available to all jewelry businesses. Download it here:
The Protocol
Protocol Q&A