JEWELRY 101

Jewelry 101Jewelers of America’s Jewelry 101 sales training program provides a comprehensive overview of jewelry product knowledge and sales skills. The program gives you the benefits of a high-quality in-store or at-home orientation/training course without the high cost.





eNHANCED version!

The comprehensive, self-study program includes learning exercises with instruction and product background on the following topics:

  • Cultured Pearls 
  • Diamonds by GIA (Gemological Institute of America)
  • Gemstones by American Gem Trade Association
  • Gold by World Gold Council
  • Platinum by Platinum Guild International
  • Selling Jewelry, from the experts at Diamond Council of America that teaches proven sales tactics for selling jewelry to men and women 
  • Silver by Silver Promotion Service        

ESSENTIAL Guide FOR SALES TRAINING & ORIENTATION
  • Jewelry 101 trains new employees and enhances seasoned staff sales presentations with a comprehensive overview of jewelry sales skills.
  • Designed for self-study, so staff and managers can learn and train at their own pace.
  • Includes selling points for jewelry products.
  • Reveals successful ways to connect with customers.
  • Teaches how to best answer frequently asked consumer questions.

DESIGNED FOR

  • Entry-level jewelry sales associates or as a review for experienced retail jewelry professionals.
  • Staff training and orientation programs.

Jewelers of America's Jewelry 101 is co-sponsored by: American Gem Trade Association, Diamond Council of America, Gemological Institute of America, Jewelers of America, Platinum Guild International, Silver Promotion Service, Stuller and World Gold Council.

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Members: $49.95

Non-members: $99.95
 
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