JEWELRY ARTICLES

Build your jewelry sales and management skills for free! Jewelers of America’s jewelry sales and business articles can be used by jewelry business owners, jewelry sales associates and other jewelry professionals to advance skills and product knowledge. Use the articles yourself — and share them with your staff as training articles or orientation handouts — for quick sales training!

SECURITY & RISK PREVENTION

Articles from the experts at Jewelers Mutual Insurance about jewelry crime and other retail-related security risks.

DIAMONDS & COLORED GEMSTONES

Articles on diamonds and colored gemstones for use in sales presentations.

METALS

Articles with metal information for sales presentations, such as explanations of why gold yellows.

JEWELRY REPAIR & SERVICES

Articles on communicating jewelry repairs, explaining bench services and jewelry appraisals.

MANAGEMENT

Our white paper on retail management gives you a competitive edge for hiring and retention.

MARKETING

Our white paper on the power of branding includes the best practices you should be using.

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